Dr. Veneta Vassileva

Dr. Veneta Vassileva, Safety coordinator of ACEM

We meet Dr. Veneta Vassileva, Safety coordinator of ACEM, the Association of European Motorcycle Industry.

Veneta explain us the new ACEM project in partnership with the German Road Safety Council (DVR).

If you permit me, I would like first to explain what is the background of this new initiative. In recent years a substantial improvement in motorcycle safety has been achieved in Europe, but the motorcycle industry believes that further efforts are needed to decrease road fatalities, reduce rider’s vulnerability and reap the benefits  that PTWs bring to society in terms of mobility, leisure, sport or tourism.

The motorcycle industry is committed to continuously improving road safety for motorcyclists and other road users. ACEM manufacturers have achieved high safety levels for their products, and continue to develop new technologies to facilitate the integration of powered two- and three-wheelers into the transport system. However, a genuine integrated approach to road safety includes not only vehicle technology but also human behaviour and infrastructure.

The renewed industry safety strategy launched in 2014, reflecting this integrated approach, has three main pillars: vehicle technology, country tailored policies and rider training.

As part of its safety strategy ACEM has joined forces with the German Road Safety Council (DVR) to launch a European Training Quality Label for post-licence training (http://www.acem.eu/item/332-motorcycle-industry-in-europe-launches-new-european-training-quality-label-at-motorcycle-safety-conference)

What is the European Training Quality Label?

Lifelong training is a key element to improve the safety performance of PTW riders.

Post-licence training is recommended for all riders, particularly those who are upgrading to a more powerful vehicle or returning to riding after an extended period of time.

However, nowadays the quality of the thousands of different voluntary post-licence training schemes across the EU is heterogeneous. And given their number, it is difficult for riders to identify the best options. This is precisely why we have launched this initiative.

The European Training Quality Label guarantees that the training riders will receive is of high quality and that safety is the key component of the training programme.

In the medium and long-term the European Training Quality Label, as well as other similar quality labels, some of which are currently being developed, could increase the visibility of the best training programmes available. This will pave the way towards higher quality standards for training in Europe.

The first round of applications is currently being assessed, and a training programme from the Royal Dutch Motorcycle Federation has already been awarded the label at the last ACEM Annual Conference held in September 2016.

How does the label work in practice?

The European Training Quality Label is open to any organisation based in Europe and willing to submit their training programmes for evaluation to an independent quality label commission. Eligible post-licence training programmes must comply with a set of standards which cover areas such as the quality of the training methodology, relevance of the content of the programme, expertise of the trainers and quality assurance. Awarded training schemes will undergo annual checks to ensure that they still comply with the label training requirements. German Road Safety Council (DVR) experts make the first assessment (by documents provided in English or German) and if the result is positive they pay a visit to the training school and evaluate the programme on site.

Which types of training are covered by the label?

Only post-licence training programmes for PTW riders. It is important to highlight that the European Training Quality Label is awarded to the programme, not the individual or institution offering the training. The costs of examining the training courses must be covered by the training provider.

What are the advantages of the European Training Quality Label?

The awarded programmes represent a new business opportunity for riding schools.

I think it is important to underline that a training provider offering the same training programme in different locations should only apply once. On the other hand, training providers offering the same programme could apply together and share the costs for the application procedure.

Training schemes awarded the European Training Quality Label are acknowledged at European and national level. The industry could also support some awarded programmes at national level in terms of general cooperation agreements, availability of training with newly purchased vehicle, etc.

The European Training Quality Label offers important guidance for potential supporters of road safety work (policy-makers, insurers, decision-makers); in many cases, insurance companies provide funding for employees to receive riding training to prevent accidents on the way to or from work.

Obviously awarded programmes are more attractive for riders which bring also some added value to the driving schools providing these trainings.

ACEM strives to increase the number of riders undergoing post-licence training which should ultimately lead to safer motorcycling in Europe.

On behalf of ACEM I would like to express a sincere gratitude to EFA for helping us to further promote the European Training Quality Label.

Thank you very much.



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