The main aim of the Basic Life Support Project is to raise awareness of CPR among the general population whilst being aimed at the younger generation. The concept is to promote lifesaving behaviour in the management of cardiorespiratory emergencies and to promote first aid activities through awareness campaigns. The tool used for this awareness campaign will be the distribution of a recording and an original music video created ad hoc on all digital platforms (Spotify, Amazon Music, Apple Music etc.) as well as on the main web platforms (YouTube) and promoted for the celebration of the 10th anniversary of the establishment of a European week to raise awareness on cardiac arrest.
ERC and EFA will organize sharing through the social media platforms of member associations. Promotional events will also be organized for the video during the regular meetings of the local, regional and national associations as part of their usual activities. EFA will encourage all driving schools to screen the video during theory training particularly during lessons associated with the measures to be taken if an accident occurs. Research shows that across the world, around 90% of drivers and riders receive training from driving schools.
